We want to have a positive impact on the planet. That is why by 2030, we want all materials in our products to be recycled or renewable, and sourced in responsible ways. Renewable materials, as opposed to fossil and finite materials, come from living sources that can be regenerated at the same rate as they are used up. By using a renewable material like wood in this product, we avoid using fossil or finite materials. The cotton in this product is grown with less water, less chemical fertilizers and less chemical pesticides, while increasing profit margins for the farmers. That way, we lower our environmental impact.

Ehlén Johansson