For us at IKEA, spreading the word about the power of play is a serious business. Because after producing the world’s largest piece of research on play, we want to shine a light on children’s universal right to play under the UN Convention on the Rights of the Child. And we’re not the only ones.
In 2018, we formed an alliance with others who share this belief. Together with the LEGO Foundation, National Geographic, Unilever and UNICEF, we work to promote play-based opportunities that serve as rocket fuel for child development.
Together, we are the Real Play Coalition.