In Cat the cat’s backpack, you can hide small things and secrets that can be good to have on secret missions.
Safe cuddling with embroidered eyes
When we wanted to liven up the characters in our LATTJO collection for children, we turned to one of the world's greatest storytellers: the animation studio DreamWorks. It was a playful and fruitful cooperation which, among other things, gave us Ernst the Eagle who’s afraid of heights, Victor the Vampire, and the mischievous Mu the Mummy. Characters who inspire imaginative play and tell exciting stories of friendship and courage.
For us at Children's IKEA, the safety and security of children is most important. That's why it was a major setback for us in 1997 when a plastic eye came off one of our soft toys. But it taught us that adversity can lead to something really good. In this case, it not only led to us developing even better safety procedures, but also that our soft toys gained stronger personalities. With embroidered eyes, these cuddly friends are both safe and have more character.